Premium Eyewear Newsletters
Premium Eyewear Newsletters
Mailchimp set up and Image management
I love creating Newsletters for Premium Eyewear. Kay is able to send me a brief with a list of products and the written content, then I search for the chosen images on the designers websites, or use resources that I am sent. From there I can download and re-size the images so they fit perfectly into each allocated space, often making animated gifs to show different colourways.
Managing the image library takes the stress away from the client and she can rest assured that each eDM is consistent, visual and extremely striking.
We have crafted the perfect template which gives consistency around how we work and also how the newsletters are presented to customers.
Premium Eyewear don’t have their stock on their website, so getting these regular newsletters out presents a selection of beautiful eyewear which always lead to customers visiting Kay and the team in-store and ultimately, more sales!
To view the final newsletter in your browser, click on the images below.
Services for this client
• EDM Newsletters
• Squarespace website
• Photography art direction
• Graphic design
• Packaging
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A selection of work
Having completely overhauled our website and helped us improve our online direct marketing to our client base, Claire has become an integral person in the success of our business.
Kay Mcfarlane – Managing Director
