Players Sports Brand
Players Sports Brand
Setting the standard in specialist sports retail
This project was a huge undertaking and we were excited to see where is would lead. Players Sports needed a master brand that would make them stand out in the saturated sporting goods market. It needed to be modern, interesting and unique, but also stand the test of time. Not only that, it needed to work with five sub brands that showcased the brand’s specialist sports categories.
We created a series of unique illustrations for each sporting category that incorporated movement and momentum. Each sport was assigned a category colour, which enabled us to bring each category to life seamlessly across the brick and mortar store and online, making each one instantly recognisable and with its own identity.
Over the years, they have added six more sporting categories that all work seamlessly as a whole offering; our role has been to ensure they always maintained the integrity of the overall brand.
Players Sports has been around for 12 years, and to this day the brand holds strong and is instantly recognisable. We are proud of the results they have achieved, and have immensely enjoyed this long standing relationship which is based on trust and loyalty.
To see how the website came together, click here
Services for this client
• Brand story
• Brand
• Sub brands
• Website design
• Graphic design
• Email marketing
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