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Weekly Digital Wrap: 11th May 2015

New tools for Facebook native ads, LinkedIn introduce an analytics dashboard for publishers, Reddit launches 'Original Video' content, it's this weeks digital wrap.  

Facebook Native Ad Tools

Facebook's development arm has introduced tools for easily creating native ads for its Audience Network.  Based on what they have learned from their experience that people prefer native ads and find them more engaging. 

To help marketers easily take advantage of native ads, Facebook has introduced new templates, management tools and a horizontal scroll template.

Native Ads


Facebook testing user controlled News Feed

Internet Retailer reports that Facebook is testing a way where users can control specifically what content appears in their News Feed.  

"Those selected to participate in the test see a box with an animated dog that encourages them to pick the people and pages whose posts they’d like to see. Doing so prioritizes those posts over the formula the social network uses to decide what posts a user sees in his feed." 

Apple to turn Spotlight into a challenger to Google's search

Apple is looking to challenge the likes of Google and Bing search by turning its Spotlight function into a legitimate web based search platform.  Apple intends to use it's 2013 aquisition, social search firm Topsy to develop its search capabilites. 

LinkedIn Adds Analytics To It's Publisher Platform

LinkedIn has launched a new analytics tool to it's publisher platform to show what content is resonating with people, who is listening and how you are reaching them.

The analytics dashboard allows you to see "a performance summary of views, likes, comments and shares, and scrolling further down the page, see which LinkedIn members have viewed, liked, commented and shared"

Linkedin -analytics


Reddit Launches 'Original Video'

Social news service Reddit has continued its venture into creating original content with 'Orignal Video'.  The Verge explains its efforts to take the next step for a developing social media network, the step into monetization



Digital articles of Interest

Digital's Fine Line Between Creepy and Cool via Direct Marketing News

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising via Moz

Social Success in Print and Publishing: A Toolkit of Best Practices via Hootsuite

Tech of the Week: the path to the future being laid by HoloLens via Idealog

New auto playing video technology claims to be shifting advertising via Marketing Tech News