blog post image

Tip 2 from Cornelius Boertjens: Digital Marketing for Marketers Workshop

This tip comes from the Creative People's Digital Marketing workshop on the 8th of April 2015, to find out more about upcoming workshops please contact us at

Keep Your Eye on the Revenue
Make sure you always optimize for (extra) revenue. Don’t let yourself be blinded by a conversion lift of the winning variation. A higher conversion rate doesn’t always mean a lift in extra revenue.



Cornelius Boertjens from Catchi