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Tip 1 from Steve Crowe: Digital Marketing for Marketers Workshop - April 2015

This tip comes from the Creative People's Digital Marketing workshop on the 8th of April 2015, to find out more about upcoming workshops please contact us at 

Optimise for Mobile

Google’s first and foremost responsibility as a search engine is to serve its users with the most relevant and quality results for the search terms entered. With mobile searches now accounting for the majority of search traffic types on Google US since November 2014, Google is acting to protect the interests of its mobile users. 

The implications of this is that websites will now face mobile friendliness as a significant rankings factor on the search engine giant. Google has specifically stated that these changes to their algorithm will be activated on the 21st April 2015 and will in their words: “…affect mobile searches in all languages worldwide and will have a significant impact in our search results”.

In order to protect your website’s hard earned rankings real estate you need to ensure that it is mobile friendly. Factors that are important include font size, how close links are together, the use of flash elements, page load time, unplayable content, mobile 404-errors and more. It is thus important to test your website to identify if it has any mobile based issues and if so, to then work alongside your web developer to make your site mobile friendly preferably before time runs out! 



Steve Crowe from This Side Up