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Tip 1 from Cornelius Boertjens: Digital Marketing for Marketers Workshop

This tip comes from the Creative People's Digital Marketing workshop on the 8th of April 2015, to find out more about upcoming workshops please contact us at

A Negative Test Result Can Be a Good Thing 
When a test is based upon thorough research and a clear hypothesis, you learn about your audience with every test. I always segment the testing results per device type, browser, traffic source and new/returning visitors. Sometimes the average uplift isn’t the best metric to examine. In some cases or a huge lift can be found by segmenting the results, and you can find the true winner. In my experiences, we’ve implemented a winning variation for tablet traffic only and seen a huge conversion lift. 

Cornelius Boertjens from Catchi