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Tip 1 from Debra Chantry: Digital Marketing for Marketers Workshop

This tip comes from the Creative People's Digital Marketing workshop on the 14th of November 2014, to find out more about upcoming workshops please contact us at


Develop Personas:

Answer the following 4 questions to understand your target audience:

How can you best reach them?

In order to communicate effectively with your audience, you want to know where they hang out (in person or online) and what media they prefer

How can you attract and keep their interest?

Once you know where to find your target audience, you want to identify how you can pique their interest, drive them to your content, and keep them engaged

How can you help them?

Remember the golden rule: Always Provide Value. Therefore, it’s crucial that you determine how to best serve your audience

How do they make purchase decisions?

It goes without saying that ultimately, you want to convert your visitors into leads and your leads into sales. After all, you’re running a business. As a result, you will want to know as much as possible about your personas’ decision making processes, so that you can nurture them appropriately along the way.

For more information, read the full article here



Debra Chantry from Ventell