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Weekly wrap: the latest in digital

This week it’s all about bucket lists, your first tweet and real-time marketing. Here’s our top picks in the world of digital this week:

Selling with video

A new study by Animoto has found that nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.

Interestingly, it also found 94 per cent of consumers watched a video online in the last week, 76 per cent of smartphone owners watch videos at least once every week on their phone, and 40 per cent of 18-24 year-olds watch videos more than 10 times every week on their phones.

Your first tweet

Twitter introduced its ‘Your first tweet’ feature this week, which celebrates your  #FirstTweet. You can also look back at anyone else’s first tweet too.

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Facebook for Android

Facebook has upped the anti on Android this week, allowing users to upload multiple photos at a time.

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Is real-time a waste of time?

A survey by Immediate Future found 51 per cent of brands find it a challenge to extract insights and data from real-time social marketing. Almost two-thirds of brand marketers say monitoring trends and headlines is essential for best practice real-time community management in social media, yet more than half say getting real-time data and insights is the biggest obstacle.

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And our apps of the week…

BucketListly lets you turn your life into a game by creating an online bucket list, achieving real-life goals, earning badges and sharing information with friends.

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HoverChat lets you read and reply to incoming messages without having to leave your current screen. True multitasking some may say…

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