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Regan Hall


Digital marketing


September 13, 2013 - Regan Hall
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New ad formats on Facebook

Facebook changed their ad formats last week, offering more size options, increasing image sizes, and introducing more consistency across ads for desktop and mobile feeds.

But, if you’re already running ads, they will continue to run even if they don’t conform to the new formats. So it may be worth reviewing any active ads to ensure they are appearing as you would like them to.

The changes mainly affect page post link ads, page like ads, offers ads and event ads, which weren’t originally designed to work across all placements on Facebook.

So what’s changed exactly?

  • The images are larger. Image sizes were increased in many of the ad units, allowing more room to display a brand or product. Images should be at least 1,200 pixels wide so they display effectively on all placements. Facebook recommends the best image size is 1200 x 627 pixels.
  • You can use the same image for desktop and mobile new feeds. Before the changes this wasn’t possible.
  • Elements are more consistent across different ad units. There are now clear guidelines for the best image sizes and character counts, and more precise details available about how much additional content is pulled into an ad.

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Have you used the new ad formats? Let us know what you think, we’d love to hear your thoughts.

More detailed information about the changes is available here.