Weekly Digital Wrap: 9th March 2015
Plenty to mention in this week's digital update including Twitter Partner Audiences, Google search preference for mobile friendly sites and new multiple image adverts for Instagram
Instagram is adding carousel ads to its features to enable brands to show more photos and include a link for more details in their adverts.
Instagram will be trialling the feature in the coming weeks to "learn what people are most interested in and what performs best."
Twitter has added the ability to embed your Twitter videos on your website in the same way you would embed Tweets or a Twitter button. The embedding code can be copied by clicking 'Embed Video' link in the ... button next to the tweet.
Facebook is about to adjust the way it counts Page Likes to remove memorialized and voluntarily deactivated accounts to better reflect up-to-date and actual page insights. Facebook page administrators should expect a small dip in their page likes in the coming weeks.
From April 21st Google will begin to give more strength to it's use of mobile-friendlyness as a ranking signal. This serves as another reminder to businesses that the time to have a website that can display on mobiles effectively is definitely here.
If you need advice on how to make your website mobile-friendly please contact us at firstname.lastname@example.org
Twitter has announced the launch of its 'partner audiences' that will enable it's advertisers to reach new and potential customers beyond its current followers. These potential customers are connected with using an audience provided by up to 1000 partner companies with customer buyer behaviour information.
Using this qualified information advertisers can target an audience that have shown previous buyer behaviour in their product category. Combined with look-alike audiences Twitter can extend its reach to customers with similiar interests to the partner audience.
Advertisers can access the new partner audience feature in the Behaviours section of the Twitter Ad dashboard.
Articles of Interest:
Goodbye, Google+: Social Network Broken Into Streams and Photos Products via SocialMediaToday.com
Interview: Tourism New Zealand CEO on Smarter Digital Marketing via Skift.com
SnapChat 2014's fastest growing social app via GlowbalWebIndex.net
Are Marketers Taking the Internet of Things Seriously? via eMarketer.com
And the Salvation Army's brilliant hijacking of #TheDress debate from last week.
With great timing, the Salvation Army has taken frivilous viral content and repurposed it for an effective message.