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Tip 2 from Steve Crowe: Digital Marketing for Marketers Workshop

This tip comes from the Creative People's Digital Marketing workshop on the 14th of November 2014, to find out more about upcoming workshops please contact us at


Flying Blind? Then Get Your Adwords Connected! 

If you are running Adwords advertising then make sure you have connected your account properly to Google Analytics. This way you will have 'one source of truth' within Google Analytics, and you can see how your paid advertising is performing against other traffic sources such as social media or organic.

It's quick to do and will allow you to compare apples with apples in terms of what channel is performing best for your business. If you are spending money on Adwords, then you need to make sure you can measure it's full performance!

Here's a link on the Google Support website on how you can set this up.

Steve Crowe from This Side Up