The first thing Weet Bix needed was an easy way for consumers to enter the competition. We created a Weet Bix brand website that was a simple and engaging place for customers to make their entries.

Next the entries needed to be manage efficiently, without complicating the user-friendly simplicity of the site up front. We built a back-end system that managed 3.5 million on-pack codes and all competition entries, as well as verifications, stock management and reporting.