This classic Kiwi breakfast cereal was running their Fuel Your Dreams campaign and they needed a purpose-built campaign website to support and manage the competition.
The first thing Weet Bix needed was an easy way for consumers to enter the competition. We created a Weet Bix brand website that was a simple and engaging place for customers to make their entries.
Next the entries needed to be manage efficiently, without complicating the user-friendly simplicity of the site up front. We built a back-end system that managed 3.5 million on-pack codes and all competition entries, as well as verifications, stock management and reporting.
Over 100,000 Kiwis entered the competition and claimed prizes over the four-month campaign