Campbell’s Real Stock is a well-known and much-loved brand – and they knew the digital world could help them translate that into more sales. They just needed some expert help.
Digital strategy to make more of online.
The first step was updating their digital strategy to bring it in line with their current business goals, and to make more of current technology and user trends.
We helped them make best use of the latest digital channels, with monthly reporting and measurement, so they could see what they were getting for their money.
Website unique visits were up by 440%, Facebook reach went up by a staggering 1,000% and engagement up by an unbelievable 450%!
Modernising their website was the next step in making their online presence as enjoyable and easy to use as their product.
Working with design created by our partner agency, Below the Line, we created a seamless user flow, so people of all ages could simply and intuitively use the website.
Rolling out the updated design into the current email marketing system created a seamless user experience.
According to freshly written digital strategy, Campbell’s Real Stock needed to create a Facebook campaign centred around a competition.
Based on our clear and concise strategy, and working with design from Below the Line, we built an app to run the competition.
The results were staggering – 480% more people engaging with the Campbell’s Real Stock brand on FB, 270% increase in organic reach, 170% increase in viral reach, and a 26% increase in page fans.