6 Dynamic Website Design Trends
The ever evolving world of web design continues to produce new and innovative ways for developing websites. Here are our top 6 web design trends currently being applied to websites.
1. Cinematic & Book Cover Designs
Inspired by cinematic and book cover designs, these websites consist of minimal elements, often only a small amount of text and basic navigation buttons overlaid a full screen image.
This type of homepage design has become popular based on creating maximum visual impact for visitor to the site. These types of layout also lend themselves to being an ideal option for creating responsive design as the elements on the page can easily be repositioned to suit mobile or tablet browsers.
2. Parallax Scrolling
Parallax scrolling is a design technique that takes advantage of new technologies like HTML5 and CSS3 to create dynamic effects in your browser.
This design technique involves page scrolling to animate parts of the page through the background moving at a different rate to the foreground. While this effect can become tedious if overused, sparing use can create an X-factor that is memorable to the user.
3. Split Screens
A split screen is as the name suggests is a homepage design that is split down the middle.
Split screens provide a great solution to businesses that have two equally important parts to their business to promote. Think of it as a fork in the road where the website visitor decides which path suits their intended action.
In this example Desktime has two services with distinctly different processes involved, one to list office space to share, the other for people looking for office space to rent. The split screen here provides a simply choice for the user that leads through the different processes.
4. Ghost & Contrast Buttons
Ghost buttons have become more and more widespread with the rise of flat designs for websites. Ghost buttons are a basic flat shape with no fill with the link text within. These types of buttons are often used in conjunction with the cinematic design to give their simplistic design prominence to provide clear calls to action.
A similarly inspired button, the contrast button adds a colour fill to the button to distinguish it from other elements of the page. This can help to draw attention to a key call to action like ‘register’ or ‘buy’.
5. Fixed Slider Navigation Bar
With the increased adoption of long scrolling pages a fixed navigation bar provides a consistent reference point for browsers as they scroll away from the top of a webpage.
The fixed navigation bar maintains its position overlaying the page throughout the user’s browsing journey.
6. Card Layout
The idea of “Cards’ in relation to web design are used as a dynamic way of presenting content on a website. They provide a way of presenting titles, images, icons in a way that are easily digested by the user.
Card design satisfies many of the requirements of current websites. They provide a combination of text and imagery that is catchy, it provides clean and clear presentation of content and can be resized to suit the range of today’s screens.