Weekly Wrap: 2nd February 2014
This week's wrap covers the Twitter update enabling group direct messaging, Facebook's conversion measurement instrument 'Lift' and Snapchat's new content curation channel 'Discover'.
Twitter has updated it's Direct Message's function to enable groups of up to 20 people to communicate privately.
Facebook has developed 'conversion lift' to help capture the impact it's advertisements have on driving business for marketers. It aims to help marketers to measeure the effectiveness of their campaigns to see what parts of them are working. This measurement is gathered by monitoring groups of people who view your advert versus those that don't. More detail of how Lift works can be viewed at Facebook's Business update page
Facebook will now display 'Place Tips' to provide you with 'fun, useful and relevant info about the place you’re at.'
By viewing Place Tips you can see things like posts and photos from friends, posts from the place's Page and upcoming events for the place.
Facebook topped its 4th quarter revenue target with 49% growth for the period. While revenue growth for the period slowed its video advertising revenue is expected to generate its next section of growth.
Snapchat new Discover feature is a way users can explore stories from it's curated editorial teams including, Vice, National Geographic, Comedy Central & more.
Another recent update to Snapchat that removed the 'Best Friends' feature allowing you to view the activity of select friends has quickly been reversed due to the backlash from its users.
Meanwhile Snapchat has reportedly been offering advertisers access to its platform for a cool $750,000. Snapchat justifies the hefty price tag saying it is fair considering the access to the difficult teenage demographic it captures.
Tumblr has rolled some big changes to it's interface designed to make it more user friendly for posting long-form posts. Key improvements are; the ability to add images and videos anywhere in your post; representing how your post will look as you write it and a new dynamic text editing bar that appears when selecting text. Tumblr has hinted there are several other features users will uncover along the way as some new 'real crafty' features to come.
Articles of interest:
Consumers Still Slow to Buy In to Mobile Payments via eMarketer
5 Things You Never Knew About The Sharing Economy via Time Magazine
Here's How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked via AdWeek
Wrap of the best Super Bowl Ads via Esquire Magazine