Tip 2 from Steve Crowe: Digital Marketing for Marketers Workshop
This tip comes from the Creative People's Digital Marketing workshop on the 14th of November 2014, to find out more about upcoming workshops please contact us at firstname.lastname@example.org
Flying Blind? Then Get Your Adwords Connected!
It's quick to do and will allow you to compare apples with apples in terms of what channel is performing best for your business. If you are spending money on Adwords, then you need to make sure you can measure it's full performance!
Here's a link on the Google Support website on how you can set this up.