Tip 2 from Debra Chantry: Digital Marketing for Marketers Workshop
This tip comes from the Creative People's Digital Marketing workshop on the 14th of November 2014, to find out more about upcoming workshops please contact us at info@creativepeople.co.nz
Write your keyword strategy
Before you do anything else, or start writing content, take an hour or so to think about your keyword strategy – what are your customers looking for? What can you offer them?
Try answering these questions:
• What products or services do you offer?
• What problems do your leads have that your company can help solve?
• How would you describe your business to someone who has never heard of your company?
• What common questions do your leads ask?
For more information, read the full article here
Debra Chantry from Ventell